ACCA BT-Competitive environmen什么意思？怎么看待顧客議價(jià)能力？

BT雖然是ACCA的F階段科目，考試難度不大，關(guān)于ACCA BT的Competitive environment競(jìng)爭(zhēng)環(huán)境的相關(guān)內(nèi)容，很多同學(xué)掌握的不太好，跟小編一起去看看吧！

SWOT分析：用來(lái)分析企業(yè)自身優(yōu)勢(shì)、劣勢(shì)以及外部機(jī)遇、威脅，確定發(fā)展目標(biāo)objective和戰(zhàn)略strageties

三大基本競(jìng)爭(zhēng)戰(zhàn)略：幫助企業(yè)獲取競(jìng)爭(zhēng)優(yōu)勢(shì)competitive advantage

①Costle adership成本領(lǐng)先戰(zhàn)略：在價(jià)格敏感、產(chǎn)品基本相同的市場(chǎng)，通過(guò)實(shí)現(xiàn)規(guī)模經(jīng)濟(jì)以降低成本

②Differentiation差異化戰(zhàn)略：通過(guò)提供與競(jìng)爭(zhēng)對(duì)手不同的產(chǎn)品或服務(wù)offerunique  productor service以滿足客戶多樣化的需求

③Focus集中化戰(zhàn)略：瞄準(zhǔn)某個(gè)特定的客戶群體或某個(gè)細(xì)分市場(chǎng)concentrate on anarrow segments based on aparticular buyer group,geographicalregion,product feature Porter’s Five forcesmodel波特五力模型

1)Threat of new entrants新進(jìn)入者的威脅

The strength of the barrier stoentry進(jìn)入壁壘越高，新進(jìn)入者帶來(lái)的威脅越小

Capital requirement(Initialfinance)資本規(guī)模要求

Economies of scale現(xiàn)有企業(yè)的規(guī)模經(jīng)濟(jì)效應(yīng)

Brandloyalty品牌忠誠(chéng)度

Exitcost退出成本

Proprietary product專(zhuān)利產(chǎn)品=patent Government in tervention政府介入

Likely response of existing competitors to the new entrant

現(xiàn)有行業(yè)對(duì)新進(jìn)入者的反擊越大，威脅力越小

2)Bargaining power of customers 顧客議價(jià)能力

Buying in largeor small quantity 顧客購(gòu)買(mǎi)數(shù)量越多，其議價(jià)能力越高

Switching cost 顧客的轉(zhuǎn)換成本越高，其議價(jià)能力越低

Largeor small  number of suppliers (whether could buy elsewhere)供應(yīng)商數(shù)量越多，顧客議價(jià)能力越高

Standard ortailored/specified product標(biāo)準(zhǔn)化產(chǎn)品或定制產(chǎn)品，標(biāo)準(zhǔn)化產(chǎn)品顧客議價(jià)能力高

Critical component to buyer sornot產(chǎn)品對(duì)顧客越重要，其議價(jià)能力越低

Supplier for wardintegration(take over own distribution/retailing)供應(yīng)商前擁有向一體化的能力，顧客的議價(jià)能力降低

3)Bargaining power of supplier供應(yīng)商議價(jià)能力（與上面相反）

4)Threat of substitute products替代品威脅

Numbers of product savailable in the market市場(chǎng)供給量

Switching costtoward substitute products顧客轉(zhuǎn)向替代品的轉(zhuǎn)換成本

5)Rivalry among existing competitors行業(yè)內(nèi)部競(jìng)爭(zhēng)

Number  offirms(monopoly  or oligopoly)企業(yè)數(shù)量越多(且勢(shì)勢(shì)均力敵)競(jìng)爭(zhēng)越激烈

Market growth rate行業(yè)增長(zhǎng)速度越緩慢競(jìng)爭(zhēng)越激烈

Highorlow switching cost顧客轉(zhuǎn)換成本越小競(jìng)爭(zhēng)越激烈

Highor low levelof product differentiation產(chǎn)品差異化程度越小競(jìng)爭(zhēng)越激烈

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