BT雖然是ACCA的F階段科目，考試難度不大，關(guān)于ACCA BT的Competitive environment競爭環(huán)境的相關(guān)內(nèi)容，很多同學(xué)掌握的不太好，跟小編一起去看看吧！
SWOT分析：用來分析企業(yè)自身優(yōu)勢、劣勢以及外部機(jī)遇、威脅，確定發(fā)展目標(biāo)objective和戰(zhàn)略strageties
三大基本競爭戰(zhàn)略：幫助企業(yè)獲取競爭優(yōu)勢competitive advantage
①Costle adership成本領(lǐng)先戰(zhàn)略：在價格敏感、產(chǎn)品基本相同的市場，通過實現(xiàn)規(guī)模經(jīng)濟(jì)以降低成本
②Differentiation差異化戰(zhàn)略：通過提供與競爭對手不同的產(chǎn)品或服務(wù)offerunique productor service以滿足客戶多樣化的需求
③Focus集中化戰(zhàn)略：瞄準(zhǔn)某個特定的客戶群體或某個細(xì)分市場concentrate on anarrow segments based on aparticular buyer group,geographicalregion,product feature Porter’s Five forcesmodel波特五力模型
1)Threat of new entrants新進(jìn)入者的威脅
The strength of the barrier stoentry進(jìn)入壁壘越高，新進(jìn)入者帶來的威脅越小
Capital requirement(Initialfinance)資本規(guī)模要求
Economies of scale現(xiàn)有企業(yè)的規(guī)模經(jīng)濟(jì)效應(yīng)
Brandloyalty品牌忠誠度
Exitcost退出成本
Proprietary product專利產(chǎn)品=patent Government in tervention政府介入
Likely response of existing competitors to the new entrant
現(xiàn)有行業(yè)對新進(jìn)入者的反擊越大，威脅力越小
2)Bargaining power of customers 顧客議價能力
Buying in largeor small quantity 顧客購買數(shù)量越多，其議價能力越高
Switching cost 顧客的轉(zhuǎn)換成本越高，其議價能力越低
Largeor small number of suppliers (whether could buy elsewhere)供應(yīng)商數(shù)量越多，顧客議價能力越高
Standard ortailored/specified product標(biāo)準(zhǔn)化產(chǎn)品或定制產(chǎn)品，標(biāo)準(zhǔn)化產(chǎn)品顧客議價能力高
Critical component to buyer sornot產(chǎn)品對顧客越重要，其議價能力越低
Supplier for wardintegration(take over own distribution/retailing)供應(yīng)商前擁有向一體化的能力，顧客的議價能力降低
3)Bargaining power of supplier供應(yīng)商議價能力（與上面相反）
4)Threat of substitute products替代品威脅
Numbers of product savailable in the market市場供給量
Switching costtoward substitute products顧客轉(zhuǎn)向替代品的轉(zhuǎn)換成本
5)Rivalry among existing competitors行業(yè)內(nèi)部競爭
Number offirms(monopoly or oligopoly)企業(yè)數(shù)量越多(且勢勢均力敵)競爭越激烈
Market growth rate行業(yè)增長速度越緩慢競爭越激烈
Highorlow switching cost顧客轉(zhuǎn)換成本越小競爭越激烈
Highor low levelof product differentiation產(chǎn)品差異化程度越小競爭越激烈
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